NYT Bestselling Book Campaign
Universal Christ became Convergent’s (Random House) top seller in its first year and hit #11 on the New York Times Bestseller List within its first month. The promotional trailer was a named an Oprah favorite and featured on Super Soul Sunday. I was creative director for the campaign and website, wrote and directed the promotional trailer, directed the book cover design, and photographed the author.
Wisdom School Design
Led LMS migration from outdated platform to Canvas, UX/UI design, new course format with audio downloads and short videos for context, on location filming to capture teachers environment and emphasize personality.
Bluegrass Music Hall of Fame
The executive director wanted their annual festival, ROMP, to become a sold out staple for the industry and a primary funder for the organization’s expansion. I re-branded the festival for a younger audience resulting in sold-out ticket sales.