Brand Storybook for Aligned Culture

Like many non-profit organizations, the Center for Action and Contemplation’s (CAC) staff is made up of a diversity of people who care deeply about the work. This is a gift, certainly, but it can also lead to as many visions for the org’s future as there are people. As the CAC’s first in-house creative director, I facilitated a brand and language discovery process that resulted in a clarified vision, staff alignment, and a solid future for the organization’s growth after its founder’s retirement.